Corporate philanthropy Archives - Liger

So your brand has a social conscience. Maybe you’ve championed diversity by fostering inclusive leadership and workplace culture, or maybe you’ve made a positive difference in the environment by developing a sustainable supply chain.   Congrats: community involvement and social impact initiatives are stepping stones on your path to building brand trust, brand loyalty, and a…

First things first: what is corporate social responsibility (CSR), exactly? Whether you think of it as a business practice or a business model, CSR encourages companies to be socially conscious members of their local — and sometimes global — communities. If your organization donates to a food bank or takes a public stance on social…